Who is described as an individual that purchases or uses health products?

The term that best describes an individual who purchases or uses health products is "health consumer." This designation encompasses anyone who actively engages in the marketplace for health-related goods and services, whether it be medications, wellness products, or medical devices. Health consumers may do so for personal use, to manage health conditions, or to promote overall wellness.

Understanding the role of a health consumer is important because it captures the behavior of individuals who seek information, make choices, and utilize health products to improve their overall well-being. This concept is particularly vital in healthcare discussions, as it highlights the decision-making process and the factors influencing consumer behavior in health contexts.

Other roles in the options like health advisor, retailer, and consumer advocate play different functions in the healthcare ecosystem. A health advisor provides guidance or advice regarding health matters; a retailer is involved in selling health products; and a consumer advocate works to protect the rights and interests of consumers in health-related discussions. Each of these roles contributes to the health market but does not directly define the individual purchasing or using health products like a health consumer does.