Why is believing media messages about alcohol use considered risky for teens?

Believing media messages about alcohol use is particularly risky for teens because such messages often glamorize and normalize alcohol consumption. Many advertisements, movies, and social media portray alcohol as a central element of social activities, fun, and celebration. This can create a perception among teens that drinking is a standard and desirable behavior, leading them to believe that it is a necessary part of fitting in or having a good time.

As a result, these glamorized representations can influence teens to try alcohol at an early age, believing it to be a social norm. Engaging in alcohol use can have detrimental effects on their health, decision-making abilities, and overall well-being.

While some media does present alcohol consumption in a negative light, the predominant messages often promote an image of drinking that appeals to younger audiences, reinforcing the idea that alcohol is a key component of social acceptance and enjoyment. This normalization can significantly affect their attitudes and behaviors towards alcohol, increasing the likelihood of risky drinking behaviors.